First Try: Sweet Frog
I found myself out by Target with a little time to kill a couple of weeks ago and decided to try out Sweet Frog, the new frozen yogurt place. I had heard good things, plus it was hot.
In the end, I can simply say “meh.” Like Coldstone Creamery, this seems like the focus is more on the process than the product, except they add a DYI component. There are a ton of frozen yogurt flavors and another ton of toppings. You pick a cup, fill it with whatever you want, weigh it, then pay.
I’m not trying to be hypercritical. With a bulk of dessert options, I just didn’t find it so outstanding that I would make a special run out there just to get my fix. I’m sure some people love the many options, so I’m glad that kind of place exists.
One other thing. I know every restaurant has to have a fundraising component now. I have no problem with this because we have helped organize some, and they really can do a nice job of raising money. But the night I went, some church had a guy standing outside holding the door for people and asking them to say they were with their group.
That is a sure fire way to not get me to help your group raise money. In fact, if I were the store manager, I’d be pissed that I was trying to help you out and you had to get complete strangers to raise your share of the money instead of, you know, actually getting people affiliated with your group to come out and do that by patronizing my business.
I know some stores have rules on what you can and can’t do in these programs. If part of Sweet Frog’s strategy is to have a personal greeter try and get you to support their cause, I’d be more than happy to not stop by again. I can always go to Rita’s or the Big Chill to satisfy my sweet tooth.