Communication is Hard
The problem with the Internet is that everyone thinks they can do it right. Making your own website has never been easier and cheaper. Anyone can get any message they want out to the public.
That doesn’t mean everyone can do it well. I’m looking at you, Hanover Borough.
I am not saying that I am the greatest communicator in the world, but I have been doing this for a living for a couple of decades and then some. You learn a few things in that time. I hope to pass some of those lessons onto the folks at the borough in 2016 since they don’t seem to want advice from people who aren’t on council at this point.
A perfect example is the home page right now. This screenshot was taken a little after 10 this morning.
Now I’m not saying the borough shouldn’t communicate news about how the fire (and why they capitalized fire, I don’t know, but that’s another fight for another day) at Miller Chemical, but when you throw it on the bottom of the page and do it in a way that makes the background image look a little funky and includes random capitalization and doesn’t include any context (I know the fire was a big deal, but you can’t assume everyone knows everything), you look like communication with the public is an afterthought.
The borough did a good job with letting people know to shelter-in-place after the fire happened, but this just smacks of “It’s not our problem. Stop bothering us.” When you don’t dedicate a space on our website to current news updates and just throw them on the home page when you feel you need to share info, that’s how you come off.